39 treff

Strategic market management
David A. Aaker, Christine Moorman.
Bok Engelsk 2024
Strategic market management
David A. Aaker
Bok Engelsk 2014
Brand relevance : making competitors irrelevant
David A. Aaker
Bok Engelsk 2011
Strategic market management
David A. Aaker
Bok Engelsk 2011
Marketing research
David A. Aaker ... [et al.]
Bok Engelsk 2010
Building strong brands
David A. Aaker
Bok Engelsk 2010
Strategic market management : global perspectives
David A. Aaker, Damien McLoughlin
Bok Engelsk 2010
Strategic market management
David A. Aaker
Bok Engelsk 2008
Marketing research
David A. Aaker, V. Kumar, George S. Day
Bok Engelsk 2007
Strategic market management
David A. Aaker, Damien McLoughlin
Bok Engelsk 2007
Strategic market management
Aaker, David A.
Bok Engelsk 2005
Strategic market management
David A. Aaker
Bok Engelsk 2005
Brand portfolio strategy : creating relevance, differentiation, energy, leverage, and clarity
David A. Aaker
Bok Engelsk 2004
Marketing research
David A. Aaker, V. Kumar, George S. Day
Bok Engelsk 2004
Essentials of marketing research
V. Kumar, David A. Aaker, George S. Day
Bok Engelsk 2002
Marketing research
David A. Aaker, V. Kumar, George S. Day
Bok Engelsk 2001
Strategic market management
David A. Aaker
Bok Engelsk 2001
Brand leadership
David A. Aaker, Erich Joachimsthaler
Bok Engelsk 2000
Marketing research
David A. Aaker, V. Kumar, George S. Day
Bok Engelsk 1998
Strategic market management
David A. Aaker
Bok Engelsk 1998
Advertising management
Rajeev Batra, John G. Myers, David A. Aak...
Bok Engelsk 1996
Building strong brands
David A. Aaker
Bok Engelsk 1996
Marketing research
David A. Aaker, V. Kumar, George S. Day
Bok Engelsk 1995
Brand equity & advertising : advertising's role in building strong brands
edited by David A. Aaker and Alexander L....
Bok Engelsk 1993
Advertising management
David A. Aaker, Rajeev Batra, John G. Mye...
Bok Engelsk 1992
Strategic market management
David A. Aaker
Bok Engelsk 1992
Managing brand equity : capitalizing on the value of a brand name
David A. Aaker
Bok Engelsk 1991
Marketing research
David A. Aaker, George S. Day
Bok Engelsk 1990
Developing business strategies
David A. Aaker
Bok Språk ikke angitt 1988
Strategic market management
David A. Aaker
Bok Engelsk 1988