Gendered marketing
Pauline Maclaran and Andreas Chatzidakis.
Bok Engelsk 2022
| Medvirkende | Chatzidakis, Andreas, (author.)
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| Omfang | vi, 158 pages : : illustrations ;
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| Opplysninger | Front Matter -- Copyright -- Contents -- Figures -- 1. Introduction: an overview of gendered marketing -- 2. Breaking the silences: women in the history of marketing thought and practice -- 3. Marketing communications: selling or smashing stereotypes? -- 4. Gendering products and services: from design to brand -- 5. Marketing's free externalities: the well-being of human and non-human others -- 6. Who cares for the marketing organisation? -- 7. Can marketing be de-gendered? -- References -- Index.. - Performing an in-depth exploration of the gendered nature of marketing theory and practice, this timely book unpacks the many ideological assumptions embedded in marketing thought and action.
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| ISBN | 1-83910-882-7
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