Research methods for business students
Mark N.K. Saunders Mark N.K. Saunders, Philip Lewis, Adrian Thornhill.
Bok Engelsk 2023
| Omfang | xxvii, 860 sider : illustrasjoner (noen kolorerte), figurer, tabeller
|
|---|---|
| Utgave | Ninth edition
|
| Opplysninger | Forrige utgave utgitt : 2019. - Research, reflective diaries and the purpose of this book -- Generating a research idea and developing your research proposal -- Critically reviewing the literature -- Understanding research philosophy and approaches to theory development -- Formulating the research design -- Negotiating access and research ethics -- Selecting samples -- Obtaining and evaluating secondary data -- Collecting primary data using observation -- Collecting primary data using interviews and diaries -- Collecting primary data using questionnaires -- Analysing data quantitatively -- Analysing data qualitatively -- Writing and presenting the project report.. - 'This fully revised 9th edition provides excellent coverage guiding you through the entire process, from deciding on a research topic to writing your dissertation or project and presenting your academic poster. By taking a transactional approach, the textbook will help you choose your project through critically reviewing the literature and designing your research, answering key questions such as: How do I generate a research idea and design my research, how do I review the literature critically, why is research philosophy relevant to my research, How do I collect and analyse my data, when and what do I need to write, how can I do research virtually.This comprehensive guide to conducting research will support you step-by-step at every stage of the process, offering a wealth of thought-provoking features and activities, such as tips and tricks from other students' experiences on their research projects and a complete glossary of terms. It provides case studies, news, and articles based on the latest virtual and face-to-face methods, discussing how research is used in practice within organisations worldwide. Written by experts in the field, this resource guides you through developing your research skills by taking a clear, concise, and transparent approach, helping you complete and successfully present your research."
|
| Emner | Business - Research - Data processing.
Business - Research. Bedriftsøkonomi Forskningsmetoder business bedriftsøkonomi ledelse forskning forskningsmetoder |
| Dewey | |
| ISBN | 9781292402727 : £51.99
|
Research methods for business students
M. N. K. Saunders
Mark Saunders, Philip Lewis, Adrian Thorn...
Bok · Engelsk · 2012
M. N. K. Saunders
Mark Saunders, Philip Lewis, Adrian Thorn...
Bok · Engelsk · 2012
