Unboxing marketing : creating value for consumers, firms, and society
Benjamin Hartmann, Jacob Ostberg, Anders Parment, Cecilia Solér
Tale på CD Engelsk 2020
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| Utgitt | Malmø : MTM , 2020
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| Omfang | 13 t. 15 min.
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| Opplysninger | Talesyntese. - Fra forlagets omtale: Unboxing Marketing problematizes and enriches marketing as it is taught in introductory courses. To do this, the authors use the metaphor of unboxing, which means to unwrap marketing like it was delivered in a closed box created by traditional marketing textbooks.
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| Dewey |
Unboxing marketing : creating value for consumers, firms, and society
Benjamin Hartmann, Jacob Ostberg, Anders ...
Bok · Engelsk · 2020
Benjamin Hartmann, Jacob Ostberg, Anders ...
Bok · Engelsk · 2020
