Consumer behavior : concepts and applications

David L. Loudon, Albert J. Della Bitta
Bok · Engelsk · 1993 David L Loudon

Utgitt	New York : McGraw-Hill , c1993
Omfang	XXIII, 788 s. : ill.
Utgave	4th ed.
Emner	Consumer behavior Consumer behavior - Case studies - United States
ISBN	0070387672