ROI of social media : how to improve the return on your social marketing investment

Guy Powell, Steven Groves, Jerry Dimos
Bok · Engelsk · 2011

Utgitt	Singapore : Wiley , 2011
Omfang	XVIII, 289 s. : ill.
Emner	Internet marketing Online social networks - Economic aspects Social marketing Social media - Economic aspects Social media - Marketing
ISBN	9780470827413