Revenue management : a path to increased profits
Ronald J. Huefner
Bok Engelsk 2011
| Utgitt | New York : Business Expert Press , 2011
|
|---|---|
| Omfang | 160 s.
|
| Opplysninger | Preface -- Acknowledgments -- 1. Introduction to revenue management -- 2. Applications of revenue management -- 3. Tools for analysis of revenue management -- 4. Tools for analysis of revenue management, continued -- 5. Revenue management and capacity analysis -- 6. Revenue management and the theory of constraints -- 7. Elements of pricing -- 8. Revenue management techniques -- 9. Relating revenue management to customer value -- 10. Customer reactions to revenue management techniques -- 11. Assessing the profitability of customers -- 12. Making revenue management decisions -- 13. The future of revenue management -- Notes -- References -- Index... - This book will present the topic of revenue management from a managerial accounting and financial management perspective. Its audience includes finance and accounting executives and managers, CPAs and consultants, and MBA and EMBA students and faculty interested in managerial accounting and financial management. It adds a field of parallel interest to the well-established field of cost management. The topic is important as individuals in the above-mentioned audience need to analyze revenue management decisions from an accounting/finance perspective. Thus, an accounting/finance dimension is add
|
| Emner | økonomistyring avkastning
|
| Dewey | |
| ISBN | 9781606491416
|
