The Economic Implications of Advertising (RLE Advertising).
Otto John. Firestone
Bok Engelsk 2013 · Electronic books.
| Omfang | 1 online resource (229 pages)
|
|---|---|
| Opplysninger | Cover -- The Economic Implications of Advertising -- Title Page -- Copyright Page -- Original Title Page -- Original Copyright Page -- Foreword -- Table of Contents -- Introduction -- 1 Definition -- 2 Advantages -- 3 Disadvantages -- 4 Expenditures -- 5 Comparison -- 6 Stability -- 7 Productivity -- 8 Quality -- 9 Innovation -- 10 Investment -- 11 Consumer -- 12 Costs -- 13 Payment -- 14 Inflation -- 15 Competition -- 16 Tax -- 17 Findings -- 18 Implications -- Appendix -- Index.. - Is advertising a factor that contributes to rising costs and prices? This study, commissioned to answer just that question by the Institute of Canadian Advertising, examines the effect of advertising on the Canadian economy, on business, the consumer, costs and prices, productivity, competition, employment, social welfare and economic growth. The Economic Implications of Advertising provides a valuable insight into a little-studied area of advertising, and will be of great interest to students of the industry everywhere. First published in 1967.
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9781136670145
|
| ISBN(galt) |
