ASAE Handbook of Professional Practices in Association Management.
John B. Cox
Bok Engelsk 2015 · Electronic books.
| Omfang | 1 online resource (675 pages)
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|---|---|
| Utgave | 3rd ed.
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| Opplysninger | Cover -- Title Page -- Copyright -- Contents -- Preface -- Acknowledgments -- Chapter 1 A Prescription for a Successful CSE -- What Does an Association Buy in a CSE? -- Unique Position -- Board Partner -- Changing CSE Role -- Deliver Results -- Beacon to Others -- Emotional Intelligence -- Think Like a CSE: How You Think Is How You Lead Is How You Act! -- Successful CSEs Master Systems Thinking -- Leadership to Successful Strategy -- Communicating -- Delegating -- Managing Growth and Change -- Aligning with Mission -- Creating a Learning Organization -- The CSE Sequence of Thinking -- Scan -- Plan -- Implement -- Evaluate -- The Future -- The Authors -- Chapter 2 Mission -- Revisiting Mission -- Mission and Leadership -- Aligning Mission with Work -- The Changing World of Mission and Leadership -- The Board and the Mission -- Mission of the Future -- Responsiveness + Resolution = Return Member -- Notes -- The Author -- Chapter 3 Management -- Management of Associations Compared with Nonprofits and Corporations -- How Boards Affect Association Management -- The Role of the CSE -- Association Management Models -- Alignment and Execution of Operations with Mission, Goals, and Core Competencies -- MCA Vision: Metal Is the Construction Material of Choice for the Building Envelope -- Board Meetings Focused on Strategic Objectives -- Establishing and Managing to Performance Metrics -- Succession Planning to Ensure Continuance of Progress to Goals -- Volunteers -- CSEs and Senior Staff -- Systems to Promote Innovation, Management to Goals, and Adaptability -- Human Capital Management -- Notes -- The Author -- Chapter 4 Managing the Complex Association Enterprise -- Mergers -- The Manager -- Making Sense of Complexity -- The Enterprise -- The Tools -- Integrated Dashboard -- The Lenses -- The Enterprise Coordinating Body.. - Define What the Association Means by Globalization -- Tips from Those Who Know: A Non-U.S.-Based View from Field Experience -- Phase 2: Developing a Plan for Globalization -- Identify the Process and Timeline -- Identify Criteria for the Plan -- Differentiate Between Short- and Long-Term Considerations -- Evaluate Global Opportunities -- Choose the Business and Governance Models -- Phase 3: Implementing the Globalization Plan -- Choose the Right People to Work with In-Country -- Address Legalities and Financial Implications -- Plan and Manage the Three Evolving Levels of Country Activity -- Communicate Appropriate Information to Target Audiences -- Document Processes, Operating Parameters, and Guidelines for Operations -- Phase 4: Managing, Evaluating, and Sustaining Globalization -- Recognize Indicators and Patterns of Success -- Reorient Target Audiences as Turnover Occurs -- Remind All Colleagues Continually of the Commonalities of the Association -- Establish Processes by Which to Objectively Assess and Adjust Problem Areas -- Maintain Flexibility -- Summary -- Resources -- The Authors -- The Planning Continuum -- The Author -- Chapter 9 Environmental Scanning and Futures Analysis -- Categories of Change -- Components of Futures Analysis -- Components of an Environmental Scan -- Do It Yourself (DIY) Environmental Scanning -- Structure -- Culture -- Resources -- Identifying Change Drivers -- Scenario Planning -- The Value of Scenarios -- Scenario Principles -- Creating Scenarios -- Working with Scenarios -- Creating Your Preferred Future -- Notes -- Resources -- The Author -- Chapter 10 Environmental Scanning -- Multiple Models and Methodologies -- Developing a Strategic Radar Screen -- Illustration of a Radar Screen -- Association Management Professional Trends -- Elements of a Strategy -- Sample Strategy -- Radar Screen Issues.. - Desired Outcomes -- Guiding Principles -- Event Sequence -- Understanding Your Limitations -- Maintaining the Environmental Scan -- Avoiding the Whiplash Effect -- Notes -- The Author -- Chapter 11 Strategic Planning -- What Is Strategic Planning? -- It Is Not Primarily About the Plan, It's About the Planning -- Strategic Planning in a Nutshell -- Charter, Mission, and Vision -- Illustrations of Charter, Mission, and Vision for the American Chemical Society (ACS) -- Core Values -- Challenges and Opportunities -- The Language of Planning -- Goals -- Objectives and Strategies -- Who Does Strategic Planning? -- Strategic Planning from a CSE Viewpoint -- How Is Strategic Planning Conducted? -- Role of the Facilitator -- Communicating Strategy -- Notes -- The Authors -- Chapter 12 High-Yield Tactical Planning -- Some Helpful Tips Before You Begin Tactical Planning -- Step 1: Setting Goals and Objectives -- Step 2: Situation Analysis and Problem Definition -- Internal Problems -- External Problems -- Step 3: Identification of Key Audiences -- Step 4: Identification and Development of Vehicles and Tactics -- Step 5: Creating the Tactical Plan: "A Matrix of Opportunities" -- Example One -- Example Two -- Example Three -- Technological Tactics -- Step 6: Scheduling the Plan -- A Handy Shortcut -- Step 7: Budgeting to the Plan -- Step 8: Evaluation -- The Author -- Chapter 13 Business Planning -- Distinctions in Terminology: Feasibility Study Versus Business Case Versus Business Plan -- Feasibility Study -- Business Case -- Business Plan -- What Is a Business Plan? -- Assessing Organizational Capabilities -- Content of a Business Plan -- Playing with Numbers -- Business Case Example: Snow & -- Ice Management Association -- Initiative: Social Media Planning -- Objectives -- Core Audience(s) by Priority -- Current State at the Beginning -- Tactics to Employ.. - Engaging, Sensing, and Responding -- Notes -- The Author -- Chapter 5 Business Models and Economic Drivers -- Business Model Defined -- The Association Business Model -- Reimagining the Association Business Model -- Examples of Emerging Business Models -- Freemium -- Moving from Membership to Cause-Based -- Leveraging Certification -- Quality as a Business Driver -- The Association as Market Creator -- The Business of Big Data -- Converting Your Network and Knowledge into Consultative Resources -- Knowledge Management and Content Strategy -- The Power of Globalization -- Considerations in Business Model Assessment and Development -- Conclusion -- Notes -- The Author -- Chapter 6 Identity and Branding -- The CSE's Role in Branding -- Branding Is Dead -- Long Live Branding -- Seize the Opportunities -- Technology Changes the Playing Field -- Communication Defines the Relationship -- Speaking of Engagement . . . -- Assessing Brand Effectiveness and Equity -- Predictors of Behavior -- Branding Is Everyone's Responsibility -- The Rules -- Consistency Still Matters -- Embrace the Mission -- Be Authentic and Deliver Real Value -- Ask Five Key Questions -- The Care and Feeding of the Brand Is Everyone's Job -- Utility, Utility, Utility -- Notes -- The Author -- Chapter 7 Financial Management -- Strategic Budgeting and Financial Planning -- Types of Budgets -- Capital Expenditures -- Budget Use -- Financial Reporting and Analysis -- Metrics for Financial Analysis -- Internal Controls and Attestation -- Tax Exemption -- Reserves -- Investment Management -- Summary -- The Author -- Chapter 8 Globalization -- Phase 1: Deciding Whether to Expand Globally -- Determine Whether the Association's Mission Is Applicable Globally -- Establish the Exploratory Process -- Include All Appropriate Individuals -- Define the Existing Status of the Association's Global Efforts.. - Projected Year 1 Results -- Ties to the Business Plan -- Organizing the Plan -- Example: Strategy, Objectives, and Tactics Defined -- Consumer Awareness and Education -- Driving Long-Term Revenue Success -- Planning for Long-Term Expenses -- Business Plan Accountability -- Business Plan Accountability -- The Authors -- Governance: An Introduction -- Notes -- The Author -- Chapter 14 Governance Structures, Process, and Culture -- What Is Governance? -- Governing Documents -- Board Policies -- Board Authority and Responsibilities -- What Makes a Board Effective? -- Exercising Foresight: A Case Example -- Governance Structure -- How Big Is Too Big? -- The Players -- Developing Board Agendas and Meetings That Work -- Governance Management -- Recruitment, Selection, and Term Limits -- Orientation, Development, and Self-Assessment -- Term Limits -- The CSE-Board Partnership -- Conclusion -- Notes -- Resource -- The Author -- Chapter 15 Governance Relationships -- Providing Advice and Guidance -- Collaborative Leadership in Governance -- Gabriel Eckert, CAE -- Clearly Define Roles and Responsibilities -- Be Transparent -- Agree on How to Measure Success -- Celebrate Success -- Results -- Roles and Responsibilities -- Nurturing Future Leaders -- Providing Role Clarity to the Board -- Facilitating Continuous Process Improvement -- Putting the CSE-Board Relationship in Perspective -- How the CSE Creates a Beneficial Working Environment with the CEO -- Knowing When and Who to Engage-the CEO, Executive Committee, or Full Board -- Notes -- The Authors -- Chapter 16 Volunteer Leadership Development -- A Critical Understanding -- The Volunteer Pathway -- Volunteer Leaders Need A Why -- Designing Volunteer Leadership Structures -- Volunteer Job Descriptions -- Types of Volunteer Opportunities -- Volunteer Selection -- Designing a Volunteer Leadership System.. - Recruitment.. - A new edition of one of the flagship books for CAE preparation The ASAE Handbook of Professional Practices in Association Management covers the core functions of association management at a high but practical level, making it a go-to resource for professionals who are leading and managing membership organizations and those preparing for the Certified Association Executive (CAE) credential. Now in its third edition, this core text in the ASAE association literature offers practical, experience-based insights, strategies, and techniques for managing every aspect of an association or membership organization. Organized into 35 chapters and presenting information based on experience and proven research into the skills and knowledge required for successfully managing an organization of any size, this book covers governance and structure, leadership processes, management and administration (including finance and human resources), internal and external relations, programs and services, and much more. This new edition incorporates increased emphasis on the c-level judgment required of Certified Association Executives and CEO-aspirants, as well as more comprehensive coverage of essential functions such as planning. Covers the range of functions essential to managing an association Serves as a flagship handbook for CAE prep and is one of only five designated "CAE Core Resources"; new edition is applicable to prep beginning with the May 2015 CAE exam Information is relevant and applicable to students and professionals alike Edited by the founding editor of Professional Practices in Association Management and a CAE instructor with more than 30 years of experience in preparing CAEs Put the experts to work for you with this essential resource-written by association professionals and experts with 300 years of cumulative experience!.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9781118934999
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