Public Relations Leaders as Sensemakers : A Global Study of Leadership in Public Relations and Communication Management
Bruce K. Berger
Bok Engelsk 2014 · Electronic books.
| Annen tittel | |
|---|---|
| Utgitt | Hoboken : : Taylor and Francis, , 2014.
|
| Omfang | 1 online resource (365 p.)
|
| Opplysninger | Description based upon print version of record.. - Cover; Title; Copyright; Dedication; CONTENTS; List of Figures; List of Tables; Contributors; Preface; Acknowledgments; SECTION I Shining a Light on Leadership in Public Relations; 1 Making Sense of Leaders and Leadership in Public Relations; 2 Review of the Leadership Literature; 3 Research Design and Methods; 4 Profile of Survey and Interview Participants; SECTION II Results and Implications of the Global Leadership Survey; 5 The Context for Leadership in Public Relations: Key Issues in the Field; 6 Strategies and Tactics Leaders Use to Manage Issues. - 13 Leadership in Communication Management: Enduring and Emerging Challenges in Germany, Austria, and Switzerland14 Addressing Organizational and Sociopolitical Changes Through Leadership in Public Relations in Latvia; 15 Taking on the Bear: Public Relations Leaders Confronting Russian Challenges; 16 Spain: Public Relations Leadership in an Age of Turbulence; 17 Transcultural Study on Leadership in Public Relations and Communications Management: Results for Brazil; 18 Key Leadership Challenges and Factors in Public Relations and Communications in Mexico. - 19 U.S. Public Relations Leaders Pursue Talent, Digital Mastery, and Strong CulturesSECTION IV Creating the Future; 20 The Global Study and Leadership in the Future; Appendices; Appendix A: Online Survey Global Study of Leadership in Public Relations and Communication Management; Appendix B: Interview Guide Global Study of Leadership in Public Relations and Communication Management; Index. - 7 Leadership Dimensions and Issue Management8 Development of Future Leaders; 9 Perceptions of Leaders, Organizations, and the Profession; SECTION III Conversations With Leaders in Public Relations; 10 Public Relations Leadership in the Chinese-Speaking Countries: Talent Development in the Dynamic, Digital Age; 11 Leadership in a Transforming Environment: Perspectives from Public Relations Leaders in India; 12 Past, Present and Future Public Relations in South Korea: Issues, Work Environments, and Leadership. - Public Relations Leaders as Sensemakers presents foundational research on the public relations profession, providing a current and compelling picture of expanding global practice. Utilizing data from one of the largest studies ever conducted in the field, and representing the perspectives of 4,500 practitioners, private and state-run companies, communication agencies, government agencies, and nonprofits, this work advances a theory of integrated leadership in public relations and highlights future research needs and educational implications. This volume is appropriate f
|
| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 1-315-85893-2. - 1-317-93818-6
|
