The One-Hour Business Plan : The Simple and Practical Way to Start Anything New.
John. McAdam
Bok Engelsk 2013 · Electronic books.
| Omfang | 1 online resource (194 pages)
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| Utgave | 1st ed.
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| Opplysninger | Cover -- Title Page -- Copyright -- Contents -- Setting the Tone -- Introduction -- Why These Cornerstones Build the Best Foundation for Any Business Plan -- Chapter 1 What Are You Offering? -- The Need -- Mental Exercise: The Need -- The Solution -- Mental Exercise: The Solution -- Features versus Benefits -- Features -- Benefits -- Mental Exercise: Features and Benefits -- Advantages -- Mental Exercise: The Advantages -- Written Exercise: Write Your Value Proposition -- Value Proposition Exercise #1-The Value Proposition Building Blocks -- Value Proposition Exercise #2-"What Do You Do? -- Value Proposition Exercise #3-"What Do You Want? -- Chapter 2 Who Are You Offering To? The Customer Target Market -- Customer Target Market Introduction -- Market Size: The Addressable Market -- Customer Demographics and Demographic Profiles -- Customer Categories -- Second-Phase Customers -- The Customer Target Market Funnel -- Public Relations -- Mental Exercise: Choose a Public Relations Method -- Advertising -- Mental Exercise: Choose an Advertising Method -- Marketing -- Mental Exercise: Choose a Marketing Method -- Sales -- Mental Exercise: Choose a Sales Method -- Written Exercise Preparation -- Customer Target Market Exercise: Methods and Lists -- Chapter 3 Who Are Your Competitors? Competitive Positioning -- Competitive Positioning Table Exercise -- Chapter 4 What's Next? Next Steps -- Milestone Introduction -- Business Milestone Definition -- Essential Elements of a Business Milestone -- Examples of Business Milestones -- Milestones in Practice: Sandbagging, Overstatement, and Balance -- Action Plan and Goals Defined -- Action Plan -- Milestone Quality Control Check: "Stiflegoal" and "Stiflestone -- Milestone and Action Planning Worksheets -- Chapter 5 How Much Money Will You Make? The New Offering to Cash Mini-Budget.. - How Much Money Will Your Business Model Make? -- Selling Price -- Average Sales Cycle Time/Customer Acquisition Time -- Unit Sales Forecast -- Estimating Unit Sales in Aruba -- The New Offering to Cash Mini-Budget Worksheet Exercise -- New Offering to Cash Mini-Budget Quality Control Checks -- Conclusion: Pulling It All Together -- I Love Beta Users of Innovations and You Should, Too -- CEOs and Entrepreneurs Have a Lot in Common -- Other Applications of the One-Hour Business Plan -- On the One-Hour Business Plan Concept-Is It a Gimmick? -- Get Feedback on Your Plan Foundation from Advisors, Colleagues, and Mentors with Successful Exits -- Benefits of Sending Us Your Worksheets -- Help Us Get the Word Out-This Works! -- Final Thoughts -- Acknowledgments -- Index.. - A guide to writing a successful business plan-in just one hour A strong business plan greatly increases a business chance of success, especially in an economic environment in which more than 50 percent of businesses fail within three years. Your business plan can serve as a foundation for your successful business. The One-Hour Business Plan, written by seasoned entrepreneur and business instructor John McAdam, helps you lay that foundation. With the help of this book, aspiring entrepreneurs can write a viable business plan in just one hour. Offers step-by-step guidance on the process of writing a business plan, with field-tested instructional techniques that are simple, strong, and easy to implement Written by John McAdam, a "been there, done that" hired CEO and serial entrepreneur with decades of real-world experience, who helps ordinary people become entrepreneurs and helps entrepreneurs become successful The One-Hour Business Plan outlines a process and a framework for creating a business plan that sets you up for success. Give your business the best odds for success, in just one hour of your time.
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| Emner | |
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| ISBN | 9781118747148
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