Crowdfunding : A Guide to Raising Capital on the Internet.
Steven. Dresner
Bok Engelsk 2014 · Electronic books.
Omfang | 1 online resource (268 pages)
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Utgave | 1st ed.
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Opplysninger | Intro -- Crowdfunding: A Guide to Raising Capital on the Internet -- Copyright -- Contents -- Acknowledgments -- Introduction -- Part 1: The Business of Crowdfunding -- Chapter 1: Crowdfunding: A Historical Perspective -- Crowdfunding Isn't New -- Why Crowdfunding Disappeared -- Regulation D, Sarbanes-Oxley, and Regulatory Reform -- The Modern Era -- Chapter 2: Understanding the "Crowd" -- Quality Entrepreneurs and Ideas -- Working on the Fundamentals for Crowdfunding: First Things First -- Finding a Solution, Filling a Need -- What They Did Right -- What They Did Wrong -- How Small Business Owners Can Prepare for Crowd Investing -- A Radically Transformed Environment -- Chapter 3: A Statistical View of Crowdfunding -- The Marketplace -- The Crowdfunding World Map -- Crowdfunding Models -- Financial versus Nonfinancial Return Crowdfunding -- Donation-Based Crowdfunding -- Rewards-Based Crowdfunding -- Lending-Based Crowdfunding -- Equity-Based Crowdfunding -- The Market Outlook -- Chapter 4: Current Market Dynamics -- Rewards-Based Crowdfunding -- Investment Crowdfunding -- Equity Crowdfunding -- Debt-Based Crowdfunding -- Charity/Donation Crowdfunding -- Niche Crowdfunding Platforms -- Real Estate -- Alternative Energy -- Hardware -- Film -- Concerts/Events -- Book Publishing -- Beer -- Apps -- Education -- Market Testing with Rewards-Based Crowdfunding -- Pretail: The Consumer Comes First -- Crowdsourced Feedback -- The Pitfalls of Crowd Wisdom -- Managing the Crowd's Feedback -- Examples: Pretail in Action -- Broker-Dealers Entering the "Accredited" Crowdfunding Space -- Crowdfunding as a Political Tool -- Fraud in Noninvestment Crowdfunding -- Defining Fraud -- The Risks of Fraudulent Crowdfunding -- Examples of Rewards-Based Crowdfunding Fraud -- How to Protect Yourself -- No Fraud in Investment Crowdfunding? (Not Yet at Least).. - Additional Resources -- Part 2: Preparing for Your Crowdfunding Campaign -- Chapter 5: Business Planning in Preparation for a Crowdfunding Campaign -- Writing a Business Plan Disclosure Document -- Basic Information -- Description of the Business -- Description of Financial Condition -- Use of Proceeds and Offering Amount -- Valuing Your Company: Pricing Securities and Understanding Capital Structure -- Reviewed versus Audited Financial Statements -- Budgeting, Projections, and Forecasting -- Conclusion -- Chapter 6: Protecting Your Intellectual Property -- The Importance of Protecting IP on Crowdfunding Platforms -- Patents: Protecting Ideas -- The Nuts and Bolts of Patents -- Crowdfunding Risks and the Provisional Patent Application -- The America Invents Act -- Copyright: Protection of Creative Works -- Crowdfunding Risks with Copyrightable Material -- Trademark: Designations of Source or Origin -- Crowdfunding Risks with Trademarks -- Trade Secret Protection -- Crowdfunding Risks with Trade Secrets -- IP Portfolio Management: A Best Practice -- Chapter 7: Understanding Your Investor Options -- The Decision to Bring on Investors -- Benefits -- Drawbacks -- General Obligations to Investors -- Regulatory Obligations -- Nonaccredited versus Accredited Investors -- Investor Education Obligations -- Maximizing Investor Participation -- Capital Spectrum -- Revenue Sharing -- Debt -- Equity -- Chapter 8: Communicating with Your Investors or "Backers" -- The Issuer's Dilemma -- The Value of Building Your Crowd -- Building Your Digital Presence -- Connecting with Influencers -- Building Your Target List -- Reconnecting with Prospective Investors and Backers -- Social Media Matters -- Take It Offline -- The Benefit of the Process -- Investor Relations: Are You Ready to Walk Down the Aisle? -- Pick Your Crowd Carefully.. - Chapter 12: Living with the New Reg D and Its Impact on Pitch Events and Demo Days -- Key Securities Law Concepts -- What Is General Solicitation? -- What Is an Accredited Investor? -- The JOBS Act -- Rule 506(b): The "Old Way" Preserved -- Rule 506(c): The "New Way" -- Structuring Your Event -- Demo Days -- Company Application Process -- 506(c)-Only Events-General Solicitation Expected -- Closed Pitch Events -- Events for Companies Relying Solely on Rule 506(b) and Not Using General Solicitation -- Events for Companies Relying on Rule 506(c) and Using General Solicitation -- Proposed SEC Rules -- Events with Both 506(b) and 506(c) Companies -- Event Series-506(c) Event Followed by 506(b) -- Afterword -- About the Author -- About the Contributors -- Author's Disclaimer -- Index -- Advertisement.. - Good Investor Relations Starts with the Pitch -- Consistent Communication Is Key -- Communicate Like a Pro -- The Changing World of Investor Relations -- Crowd Communications Checklist -- Chapter 9: Alternatives to Crowdfunding -- Basic Types of Finance -- Debt -- Equity -- Convertible Securities -- Options and Warrants -- Choice of Entity -- Overview of Securities Laws -- Federal -- Blue Sky Laws -- Preemption -- Private Placements and Regulation D -- Rule 506 without General Solicitation -- Rule 506 with General Solicitation -- Regulation D Crowdfunding -- Regulation A/A+ -- Initial Public Offerings -- Types of IPOs -- Small Business Administration Loans -- SBA 7(a) Loans -- SBA 504 Loans -- SBA Microloans -- Other Sources of Capital -- Trade Credit -- Traditional Banks -- Credit Unions -- Peer-to-Peer Lending -- On Deck Capital -- Factoring -- Leasing -- Letters of Credit -- Owner Financing -- A Note Regarding Finders and Business Brokers -- Part 3: Understanding the Framework of Rules and Regulations -- Chapter 10: The Legal Aspects of Crowdfunding and U.S. Law -- Crowdfunding and Securities Regulation -- The Nature of Securities Regulation -- Crowdfunding and Crowdfund Investing -- Securities Regulation Implications -- Crowdfunding Interests in Business Associations -- The Nature of Business Associations Law -- Principal Forms of Business Entity -- Crowdfunding and Business Associations -- Contracts in Crowdfunding -- The Nature of Contract Law -- Contract Law Issues in Crowdfunding -- Other Potential Legal Issues -- Conclusion -- Chapter 11: Crowdfunding Laws Based on Global Jurisdiction -- The Emergence of Equity Investing in Europe -- Where Investing Emerges, Regulation Follows -- Crowdfunding Is Born in Europe -- European Platforms in Practice -- United Kingdom -- The Netherlands -- France -- Germany -- Italy -- Looking Ahead.. - A groundbreaking book on the growing trend of crowdfunding Crowdfunding has gained considerable traction over the last few years. By combining the Internet/social media with equity-based financing, it is poised to usher in a new asset class that will change how early stage and small business financing transactions are consummated. Author Steven Dresner, Founder and CEO of Dealflow.com, understands the nuances of how crowdfunding can help companies gain much needed access to capital, and now he shares those insights with you. Engaging and informative, this book will serve the needs of a global audience comprising entrepreneurs, financiers, and other professionals. It skillfully addresses the market dynamics that are catapulting crowdfunding into the mainstream and explores essential issues ranging from planning an online campaign, post-transaction management, and business planning to securities law and tax issues. Puts the business of crowdfunding in perspective with a look at the current marketplace, overview of important data, and legitimate concerns Examines effective techniques for communicating with the crowd Details equity-based financing and other sources such as debt instruments Contains contributions from a wide array of individuals involved in the worlds of finance, law and accounting, social media, marketing, as well as DealFlow Media's own staff Crowdfunding affords-start ups and other smaller businesses better access to capital via the Internet/social media. It also allows an investor of any size to back a business of their choosing. This new book will show you what this process entails and how it can benefit everyone involved.
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ISBN | 9781118746851
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