Innovation X : Why a Company's Toughest Problems Are Its Greatest Advantage.
Adam. Richardson
Bok Engelsk 2010 · Electronic books.
| Omfang | 1 online resource (259 pages)
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| Utgave | 1st ed.
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| Opplysninger | Innovation X: Why a Company's Toughest Problems Are Its Greatest Advantage -- Contents -- Introduction -- A Quick Fly-Over -- Definitions -- Prologue -- Chapter 1: Living in an X-Problem World -- Cranking Up the Innovation Engine -- Wicked Problems -- X-Problems -- Chapter 2: The Innovation X Framework -- Immersion -- Convergence -- Divergence -- Adaption -- All for One, One for All -- Core Insights -- Chapter 3: Immersion -- Don't Aggregate to Death -- Pay Attention to Your Peripheral Vision -- Multi-Vector Research -- Immersion Tools -- Immersion Synthesis -- Chapter 4: Convergence -- Defining Convergence -- Touchpoints and Ecosystems -- Convergence and Sustainability -- Chapter 5: Divergence -- Mapping the Domain -- Toolbox-Driven Divergence -- Complementary Products Divergence -- Ecosystem Divergence -- Chapter 6: Adaption -- The Prius as Hero -- Adaption to Deal with Emergence -- Flexibility -- Feedback Loops -- Chapter 7: Strategy -- Managing an Innovation Portfolio -- Practice Wasteful Innovation -- Plant Seeds, Not Forests -- Experience Performance and Competitiveness -- Chapter 8: Organization -- Organizing for Immersion -- Organizational Implications of Convergence -- Organizational Implications of Divergence -- Organizational Implications of Adaption -- Chapter 9: Truths -- Truth 1: Customer experience is everyone's business -- Truth 2: Not everything that counts can be counted, and not everything that can be counted, counts -- Truth 3: Talent matters -- Truth 4: It starts at the top -- Notes -- Bibliography -- Acknowledgments -- About the Author -- Index.. - A fresh approach to succeeding with innovation, grounded in insights about rapidly changing customers, competitors and technologies Written by a director at the award-winning global innovation firm frog design, this vital book shows business leaders and managers how to accomplish truly effective innovation in today's disruptive climate. Richardson shows how business is filled with "X-problems"- tough new challenges that present massive innovation opportunities, but also risks. Thriving in a world of X-problems requires harnessing four specific approaches: Immersion, Convergence, Divergence, and Adaption. Combining frog design's approaches with insightful analysis of companies such as Apple, BMW, Clif Bar, Google, Maxtor, and Salesforce.com, Richardson illustrates how to envision and realize successful new business ventures, products, and services. Provides a process for translating customer insights into relevant innovations, accompanied by case studies (many of them richly described from frog's own experiences) For the first time, gives real guidance on connecting products, software and services into ecosystems that are actually compelling to customers Shows how to facilitate bringing multiple perspectives to understanding a problem domain, as well as how to manage an innovation portfolio over time Innovation X is an essential guide for companies seeking to create growth and differentiation in increasingly competitive markets.
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| ISBN | 9780470583470
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