Beyond Talent : Creating a Successful Career in Music.
Angela Myles. Beeching
Bok Engelsk 2004 · Electronic books.
| Omfang | 1 online resource (492 pages)
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| Opplysninger | Cover Page -- Title Page -- Copyright Page -- Preface -- Acknowledgments -- Contents -- Prelude: Confessions of a Career Counselor -- The Truth about Career Paths -- Coming Clean as a Career Counselor -- Five Trade Secrets Revealed -- 1 Mapping Success in Music -- What Does It Take to "Make It"? -- Ten Success Principles -- The Entrepreneurial Musician -- Your Career Plan: Setting Goals -- 2 Making Connections: Schmoozing for Success -- It's All about People Skills -- Networking Basics -- Giving Good Phone -- Informational Interviewing -- How to Work a Room -- 3 Building Your Image: Creating Promotional Materials That Work -- Letterhead -- Bios -- Photos -- Promo Kits -- The Extras: Other Promo Kit Item Options -- 4 Expanding Your Impact: Demos and CDs -- Context: Record Industry Basics (and What It All Means for You) -- Why Record? -- Repertoire Decisions -- Recording Options -- CD Artwork and Graphics -- Copyright Issues -- Licensing Issues -- Finance Issues -- CD Sales -- Promoting Your CD -- CD Reviews -- 5 Online Promotion: Using the Internet to Advance Your Career -- What's So Special about Web Technology in Relation to Musicians' Careers? -- The Web as Information Source -- Promotion on the Internet -- Creating Your Own Website -- Calculating a Website's Effectiveness -- Interlude: Fundamental Questions -- Clearing the Runway: Removing Obstacles to Your Success -- 21 Questions for Young Performers (Abbie Conant and William Osborne) -- 6 Booking Performances like a Pro -- Myths about Artist Management -- How Artist Management Works -- Self-management: Your Best Bet -- Researching Your Opportunities -- Effective Programming: Engaging Presenters and Audience -- Booking Performances A-Z -- Negotiating Fees -- Confirmations and Contracts -- 7 Building Your Reputation, Growing Your Audience: The Media, Publicity, and You.. - Attracting an Audience -- What Does a Publicist Do? (And When Do I Need One?) -- How to Write a Press Release -- Compiling Your Media List -- Timeline for Publicizing Your Next Concert -- 8 Connecting with Audiences: Residency, Educational, and Community Programming -- What Is Residency Work? -- Why Bother? -- Primary Residency Skill: Talking to Audiences -- Designing Residency Programming: Basic Ingredients -- Residency Work with Adults -- Residency Work with Seniors -- Residency Work with Children -- Effective K-12 Residency Materials: Study Guides for Teacher Preparation -- Getting Residency Work -- Marketing Yourself for Residency Work -- Quality Control: Evaluating Your Residency Work -- 9 Performing At Your Best -- Stage Presence -- Performance Anxiety -- Self-Assessment: Check Out Your Attitudes -- Interventions and Treatment Methods -- Performance Health -- 10 The Freelance Lifestyle-Managing Your Gigs, Time, and Money -- The Basics: Freelancing and Gigs 101 -- Musician Unions -- Concerts versus Gigs -- Marketing Materials -- Gig Contracts -- Time Management -- Effective Practice -- Financial Management -- Taxes 101 -- 11 Raising Money for Music Projects -- Mapping Your Project -- Researching Grant Opportunities -- Applying for Grants -- Fund-raising 101 -- Making the Ask -- Fund-raising Letters -- 12 Getting It Together: Your Career Package -- Types of Careers -- Day Job Dilemma: Five Key Considerations -- Teaching Opportunities -- Arts Administration Opportunities -- Opportunities in the Music Industry -- Appendix: More Resources, Please! -- Index.. - This guide is a gold mine of detailed advice, real life examples and options for any musician serious about a career as a performing artist. Offering an entrepreneurial approach, this book covers artist management, publicity, recordings, websites, fundraising, and freelancing, plus how to manage money, stress and time.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780198037811
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