Grounded theory : a practical guide for management, business and market researchers /
Christina Goulding.
Bok Engelsk 2002 Christina. Goulding
| Utgitt | London : : SAGE, , 2002.
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| Omfang | 1 online resource (vii, 186 p.)
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| Opplysninger | Description based upon print version of record.. - Cover; Contents; Acknowledgement; Illustrations; Preface; Introduction; Chapter 1 - The Qualitative Turn in Management Research; Chapter 2 - Grounded Theory: Evolutionary Developments and Fundamental Processes; Chapter 3 - Getting Started: Data Collection and Sampling; Chapter 4 - Analysis, Interpretation and the Writing Process; Chapter 5 - Researching the Consumer Experience: An Illustration of the Grounded Theory Method; Chapter 6 - The Identification and Explanation of Concepts and Categories; Chapter 7 - A Critical Review of the Methodology; Glossary; Bibliography; Index. - 'Grounded Theory' represents a primer for organisational, business and marketing students studying for research degrees who would like to adopt the grounded theory methodology approach for their dissertation or thesis.. - Specialized.
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| Emner | |
| Dewey | |
| ISBN | 1-280-37022-X. - 1-4129-3222-X. - 1-4462-2897-5. - 1-84920-923-5. - 9786610370221
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