Creativity Unlimited : Thinking Inside the Box for Business Innovation.

Micael. Dahlen
Bok · Engelsk · 2009 · Electronic books.

Omfang	1 online resource (378 pages)
Utgave	1st ed.
Opplysninger	Creativity Unlimited: Thinking Inside the Box for Business Innovation -- Contents -- Acknowledgements -- 1: Why this book? -- PART I: It ' s About Success -- 2: Why creativity? -- 3: Are you creative? -- 4: Why is creativity so important? -- 5: Isn ' t creativity dangerous? -- PART II: Think Inside the Box -- 6: What is creativity? -- 7: The creative result -- 8: The creative process -- 9: The creative person -- 10: Thinking inside the box -- PART III: Expanding the Box -- 11: The four walls of the box -- 12: The first wall: conventions and rules -- 13: The second wall: common sense -- 14: The third wall: physiology -- 15: The fourth wall: consciousness -- PART IV: Filling the Box -- 16: There ' s no such thing as ' useless ' knowledge -- 17: The brain is lazy -- 18: The power in brands -- 19: Associations -- 20: The context rules -- PART V: Shaking the Box -- 21: Preparations for the final step -- 22: Shaking the box side to side -- 23: Shaking the box up and down -- PART VI: Congratulations: You ' ve Become Smarter -- 24: Are you a creative business innovator? -- Further Reading -- Index.. - Creativity Unlimitedprovides exercises and tools that enable you to train your way to creativity and success - by using the skills, knowledge, and products you have and thinking inside the box. Creativity Unlimited is organized into five different parts: Why creativity Think inside the box Expand the box Fill the box Shake the box The first two parts provide proof of and arguments for the significant effects of creativity, and why and how you can use creativity in your daily routines. The remaining three parts provide you with the means to get on your way.
Emner	Creative ability in business. Creative thinking. Technological innovations.
Sjanger	Electronic books.
Dewey	658.4/063
ISBN	9780470722121
ISBN(galt)	9780470770849