Review of marketing research. Vol. 1.
Naresh K. Malhotra, editor.
Bok Engelsk 2005 · Electronic books.
| Utgitt | Armonk, N.Y. : : M.E. Sharpe, , 2005.
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| Omfang | 1 online resource (349 p.)
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| Opplysninger | Description based upon print version of record.. - Pages:1 to 25; Pages:26 to 50; Pages:51 to 75; Pages:76 to 100; Pages:101 to 125; Pages:126 to 150; Pages:151 to 175; Pages:176 to 200; Pages:201 to 225; Pages:226 to 250; Pages:251 to 275; Pages:276 to 300; Pages:301 to 325; Pages:326 to 349. - The Review of Marketing Research annual series provides current, state-of-the-art articles by the marketing field's leading researchers and academicians. In contrast to other research publications in the field that impose rigid limitations on the length of articles, RMR publishes longer chapters that are not only theoretically rigorous but also offer richer detail, including literature reviews, cutting-edge methodologies, empirical studies, emerging trends, international developments, guidelines for implementation, and suggestions for future theory development and testing. Edited by Narash K.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0-7656-2121-5. - 0-85724-723-9. - 1-280-93419-0. - 1-351-55101-9. - 9786610934195
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