Content to commerce : engaging consumers across paid, owned, and earned channels /
Avi Savar.
Bok Engelsk 2013 · Electronic books.
| Utgitt | Hoboken : : Wiley, , 2013.
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| Omfang | 1 online resource (288 p.)
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| Utgave | 1st edition
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| Opplysninger | Description based upon print version of record.. - About this book -- Cast of characters -- Foreword -- Preface -- Acknowledgments -- Introduction -- Notes -- Brand as network -- Beyond publishing -- Social media is an octopus -- Social is a complex system -- The brand network -- Epilogue -- The question.. - Master the publishing and entertainment world's tools and techniques for content marketing success Over the last decade the convergence of media and technology has turned the marketing world on its head. In order for brands to succeed in today's socially connected world, they must think like publishers and act like media networks. Content to Commerce shows how utilizing publishing- and entertainment-based principles can help brands and marketers use social media effectively-ultimately reaching today's hyper-connected and highly fragmented audiences. From big picture strategy to
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 1-118-52617-1. - 1-118-66061-7
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| Hylleplass | HF5414 .S3837 2013
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