Understanding media economics
Gillian Doyle.
Bok Engelsk 2002 Gillian. Doyle
| Utgitt | London : : SAGE, , 2002.
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| Omfang | 1 online resource (vii, 184 p.) : : ill.
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| Opplysninger | Bibliographic Level Mode of Issuance: Monograph. - Gillian Doyle explains the basic concepts relevant to the study of media economics. The author considers the key industrial questions facing the media industries whilst relating economic theory to media business practices.. - Specialized.
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| Emner | |
| Dewey | 302.23 . - 338.4730223
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| ISBN | 1-280-37038-6. - 1-4129-3186-X. - 1-4462-7996-0. - 9786610370382
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