Market Entry Strategies for Russia : A comprehensive survey based on expert interviews.
Martin. Schorsch
Bok Engelsk 2009 · Electronic books.
| Omfang | 1 online resource (101 pages)
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| Utgave | 1st ed.
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| Opplysninger | Market Entry Strategies for Russia -- Table of Content -- List of Tables -- Executive Summary -- 1. Introduction -- 2. Methodology -- 3. Trade relations and investment environment -- 3.1. Bilateral trade volume -- 3.2. German direct Investment in Russia -- 3.3. Business environment -- 4. Legal framework for investment into Russia -- 4.1. Legal forms of investment -- 4.1.1. The Representative Office -- 4.1.2. The Branch Office -- 4.1.3. Corporate Enterprises -- 4.1.4. Other forms of commercial activity -- 4.2. Taxation -- 5. Social Environment for Market Entry -- 5.1. Human Resources -- 5.1.1. Educational System -- 5.1.2. Labor Market -- 5.2. Corruption and crime -- 5.2.1. Corruption -- 5.2.2. Crime -- 5.3. Cultural environment -- 6. Market entries of German companies -- 6.1. Market entry barriers -- 6.1.1. Certification -- 6.1.2. Customs regulations -- 6.2. Form of market entries -- 6.3. Joint Ventures -- 6.4. Regional choice -- 6.5. The Russian Consumer -- 6.6. The Marketing Mix -- 6.6.1. Product -- 6.6.2. Price -- 6.6.3. Placement -- 6.6.4. Promotion -- 6.7. Success Factors -- 6.7.1. Strategic options -- 6.7.2. Operational choices -- 6.7.3. Marketing -- 7. Conclusions -- 8. Appendix -- 9. Bibliography -- Autorenprofil.. - In a time when everyone talks about Russia as an emerging market with huge possibilities, many German companies tried to enter. What have been their experiences? Which was their strategy to enter the market? Did they succeed? The present study is primarily based on first hand accounts. After a comprehensive overview on the economical, legal and social framework in Russia, the author summarizes the result of 23 extensive interview with decision makers from German companies.
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| ISBN | 9783836614696
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