The End of Membership As We Know It : Building the Fortune-Flipping, Must-Have Association of the Next Century.
Sarah/L. Sladek
Bok Engelsk 2013 · Electronic books.
| Omfang | 1 online resource (130 pages)
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| Utgave | 1st ed.
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| Opplysninger | Intro -- The End of Membership As We Know It -- Copyright -- Contents -- Chapter 1: The Making of a Dominant Association -- Looking Forward -- Association Must-Haves -- Niche -- Culture -- Dues -- Chapter 2: Embracing Change -- Focus on the Future -- American College of Sports Medicine -- Making a Change -- Association Life Expectancy -- Membership Turnover -- New England Law Library Consortium -- Ohio State Medical Association -- Chapter 3: Offering Better Benefits -- Value Mistakes -- Turning a Scrooge into a Trump -- Turning a Glass of Milk into a Cash Cow -- Turning an Antique into a Precious Commodity -- Member Benefits Formula -- Moore County Chamber of Commerce -- Focus on the Future -- Member Benefits Matrix -- Chapter 4: Furthering Your Reach -- The New Recruits -- Target Market Needs -- Target Market Potential -- The Loyalists -- Menu Diversification -- Chapter 5: Building Online Communities -- Community-Building Online -- Mission Possible -- American Institute of Certified Public Accountants (AICPA) -- Metropolitan Milwaukee Area Chamber of Commerce (MMAC) -- Snow and Ice Management Association (SIMA) -- National Association of Manufacturers (NAM) -- No Chapters, Only Communities -- Indie Beauty Network -- Community Redefined -- Chapter 6: Redefining Membership -- Membership Models -- Customized Membership -- Electronic Membership -- International Membership -- Multitier Membership -- Open Membership -- Senior Planners Industry Network -- More Models -- Lifetime Membership -- Career Transition Membership -- Student Membership -- Young Professional Membership -- Monthly Automatic Payment Membership -- Trial Membership -- Chapter 7: Building a Next Century Association -- A Safety Net -- Step 1: Focus -- Step 2: Goal-Setting -- Step 3: Marketing -- Step 4: Troubleshooting -- Step 5: Targeted Progress -- Letting Go -- Index.. - How new membership models can help associations survive and thrive in today's evolving environment The era when associations could count on members joining and renewing, even with a relatively unchanging menu of membership benefits, has passed. No, membership is not dead, argues author Sarah Sladek. But associations do need to change their thinking and their models. In The End of Membership As We Know It: Building the Fortune-Flipping, Must-Have Association of the Next Century, Sladek offers practical, proven ways that associations can respond to changes affecting participation such as the generational shifts in the workforce, social changes, and technology-eased access to content and community. The End of Membership As We Know It explains: How niche the new competitive advantage is Why organizational culture has an enormous impact on recruitment and retention What emerging member-prospects value and want Why and how to focus on member ROI instead of program ROI How to craft and deliver compelling benefits rather than features How to extend your reach Which emerging models are taking root and showing promise Providing numerous real-world examples along with specific guidance, The End of Membership As We Know It is a must-have guide for moving your membership model into the future.
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| ISBN | 9781118834299
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