Consumer behavior
Wayne D. Hoyer, Deborah J. MacInnis, Rik Pieters
Tale på CD Engelsk 2022
| Medvirkende | |
|---|---|
| Utgitt | Oslo : Norsk lyd- og blindeskriftbibliotek , 2022
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| Opplysninger | I prod. per juni 2022. - William Talesyntese. - Fra forlagets omtale: The book draws key concepts from marketing, psychology, sociology, and anthropology to present a strong foundation and highly practical focus on real-world applications for today's global business environment. With this new edition, you examine the latest research and current business practices with extensive coverage of social media influences, increased consumer power, and emerging neuroscience findings. You also study controversies in consumer decision-making involving money, goals, emotions, charity, health, materialism, and sustainability.
|
| Emner | |
| Dewey | |
| ISBN | 978-82-16-45469-5
|
Consumer behavior
Wayne D. Hoyer, Deborah J. MacInnis, Rik ...
Daisy lydbok · Engelsk · 2022
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Wayne D. Hoyer, Deborah J. MacInnis, Rik ...
Daisy lydbok · Engelsk · 2022
Tilhører NLB
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