Digital marketing strategy : an integrated approach to online marketing /
Simon Kingsnorth Simon Kingsnorth.
Bok Engelsk 2022
| Omfang | pages cm
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|---|---|
| Utgave | Third Edition.
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| Opplysninger | Revised edition of the author's Digital marketing strategy, [2019]. - "Build an effective and practical digital strategy with this bestselling guide to digital marketing, covering everything from automation and analytics to integrating AI. Digital Marketing Strategy is a global bestseller, and a one-stop guide to digital marketing and how to structure and build a more strategic approach. Recommended by the Chartered Institute of Marketing (CIM), a professional marketing body. Now fully updated, this third edition covers the integration of AI in marketing, marketing automation and how to use digital analytical tools, plus new strategies for third-party data and privacy protection. Digital Marketing Strategy will show you how to effectively select, align and manage digital channels and operations, to streamline a winning digital marketing strategy for measurable, optimized results. Learn from real-world case studies including Coca-Cola, MoneySupermarket.com, Bloom & Wild, Airbnb, Adidas, Uber so you can view best-practice examples so you can build your own digital marketing strategy. Accompanying online resources consist of practical implementation guides spanning SEO, paid-search, email, lead-generation, as well as lecture slides and activity sheets. This is an invaluable guide for digital marketing students and entry-level to mid-management professionals"--
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| Emner | |
| Dewey | |
| ISBN | 9781398605978. - 9781398605992
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| ISBN(galt) |
Digital marketing strategy : an integrated approach to online marketing /
Simon Kingsnorth.
Bok · Engelsk · 2019
Simon Kingsnorth.
Bok · Engelsk · 2019
