Customer relationship management : concepts and technologies

Francis Buttle and Stan Maklan.
Tale på CD · Engelsk · 2021 Francis A. Buttle

Medvirkende	Maklan, Stan (medforfatter)
Utgitt	Malmø : MTM , 2021
Omfang	31 t. 00 min.
Opplysninger	Talesyntese. - Fra forlagets omtale: Customer Relationship Management, Fourth Edition continues to be the go-to CRM guide explaining with unrivalled clarity what CRM is, its uses, benefits and implementation. Buttle and Maklan take a managerial perspective to track the role of CRM throughout the customer journey stages of acquisition, retention and development. Theoretically sound and managerially relevant, the book is liberally illustrated with examples of technology applications that support marketing, sales and service teams as they interact with customers, but assumes no deep technical knowledge on the reader’s part.
Emner	Kunderelasjoner
Dewey	658.812