"You'll never tweet alone" : managing sports brands through social media
Petros Parganas, Christos Anagnostopoulos, Simon Chadwick
Bok Engelsk 2016
| Medvirkende | |
|---|---|
| Utgitt | Molde : Molde University College - Specialized University in Logistics , 2016
|
| Omfang | Bl. 552-568
|
| Opplysninger | Særtrykk fra: Journal of brand management, 22(2015)nr. 7
|
