Public relations : theory and practice /
edited by Jane Johnston, Mark Sheehan.
Bok Engelsk 2014 · Electronic books.
| Medvirkende | |
|---|---|
| Omfang | 1 online resource (441 pages)
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| Utgave | 4th ed.
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| Opplysninger | Front cover -- Title page -- Contents -- Contributors -- Preface -- Part 1. Foundations of public relations -- 1. An overview of public relations -- 2. A brief history of public relations in Australia and New Zealand -- Part 2. Process and application of public relations -- 3. Research and evaluation -- 4. Strategy and planning -- 5. Tactics -- 6. Media relations -- 7. Social media -- 8. Integrated marketing communication -- Part 3. Working with key publics and fields of practice -- 9. Corporate public relations and investor relations -- 10. Government and political public relations -- 11. Community engagement and the third sector -- 12. Internal communication -- Part 4. Navigating the challenges of public relations -- 13. Crisis and issues management -- 14. Law for public relations professionals -- 15. Ethical practice -- Glossary of theories -- Index.. - The leading introduction to public relations has been thoroughly revised and updated to reflect best contemporary practice in this increasingly influential profession.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 1-000-24700-7. - 1-003-11695-7. - 1-74343-684-X
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