The complete guide to writing effective and award winning business proposals : step-by-step instructions
Jean Wilson Murray
Bok Engelsk 2008 · Electronic books.
| Omfang | 1 online resource (290 pages)
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| Opplysninger | Bibliographic Level Mode of Issuance: Monograph. - Cover -- Table Of Contents -- Introduction -- Chapter 1: Business Proposals 101 -- Chapter 2: Ethical Considerations: What Not to Write -- Chapter 3: Key Elements in Successful Proposals -- Chapter 4: Focus on Your Audience -- Chapter 5: Selling Your Proposal -- Chapter 6: Selling Points and Value Statements -- Chapter 7: The Business Proposal Writing Process -- Chapter 8: Legal Considerations in Proposals.. -- Chapter 9: Using Definition and Description in Proposals -- Chapter 10: Using Creativity Techniques to Plan Your Proposal -- Chapter 11: Gathering Data for Your Proposal -- Chapter 12: Costing a Proposal -- Chapter 13: Designing and Formatting Your Business Proposal -- Chapter 14: The Letter or Memo as Proposal -- Chapter 15: Formatting and Preparing Your Proposal for Printing -- Chapter 16: The Executive Summary -- Chapter 17: Mission Statements in Proposals -- Chapter 18: Using Case Studies in Business Proposals -- Chapter 19: Using Visuals in Proposals -- Chapter 20: Presenting Your Proposal -- Chapter 21: Sales Proposals to Customers -- Chapter 22: Internal Proposals -- Chapter 23: White Papers as Proposals -- Chapter 24: Government Contracting Proposals -- Chapter 25: Business Startup Proposals -- Chapter 26: A Success Story: Learning From Your Mistakes -- Chapter 27: A Proposal Checklist -- Resources -- Author Biography -- Index.
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| Dewey | |
| ISBN | 1-282-48909-7. - 1-60138-190-5. - 1-60138-234-0. - 9786612489099
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