Crowdsourcing your sales : let your customers sell themselves (and others) /


Barry Libert, Jon Spector ; foreword by Don Tapscott.
Bok Engelsk 2010 Barry. Libert,· Electronic books.
Omfang
1 online resource ([8] p.).
Utgave
1st edition
Opplysninger
Cover title.. - Excerpted from: We are smarter than me, by Barry Libert and Jon Spector. Cf. resource description page (viewed March 4, 2010).. - Imprint from cover p. [3].. - This Element is an excerpt from We Are Smarter Than Me: How to Unleash the Power of Crowds in Your Business (9780132244794) by Barry Libert and Jon Spector. Available in print and digital formats. How to build a crowdsourced, word-of-mouth sales and marketing operation that works! As P&G’s Web site boasts, “Three billion times a day P&G brands touch the lives of people around the world.” But the company has another, very different line of business. It offers the services of hundreds of thousands of moms and teenagers as word-of-mouth marketers–for its own divisions and those of other organizations as well.
Emner
Sjanger
Dewey
ISBN
0-13-708285-1. - 1-282-59888-0. - 9786612598883
Hylleplass
HD69.S8 L53cr 2010

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