The loyalty leap : turning customer information into customer intimacy
Bryan Pearson
Bok Engelsk 2012 · Electronic books.
| Omfang | 1 online resource (205 pages)
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| Opplysninger | Bibliographic Level Mode of Issuance: Monograph. - Intro -- Title Page -- Copyright -- Dedication -- Contents -- Introduction: From Customer Information to Customer Intimacy: What's Behind the Curtain? -- Chapter 1: Four Forces Are Reshaping Marketing: Can You Ride the Wave of Change? -- Chapter 2: Privacy: Are We Really Going to %@# This Up? -- Chapter 3: Making the Leap: How Do I Achieve Growth Through Customer Intimacy? -- Chapter 4: Customer Loyalty Versus Customer Intimacy: Is There Really a Difference? -- Chapter 5: The Four Doors to Relevance: What Are the Keys to Unlocking Opportunity? -- Chapter 6: Turning Fear on Its Ear: Can You Inspire Loyalty Through Hope? -- Chapter 7: Enterprise Loyalty: What Defines the Customer Experience? -- Chapter 8: Employee Loyalty: How Do I Build a Customer-Centric Culture? -- Chapter 9: I Call, I Tweet-but How Do I Use Communications to Complete the Customer Experience? -- Chapter 10: How Do We Take the "Pry" Out of Privacy? -- Epilogue: Capitalizing on Customer Information: Can We Afford to Ignore It? -- Appendix A: Excuse Me, but Have We Met? -- Acknowledgments -- Notes -- Index.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0-698-13823-6
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