Consumer culture and the making of modern Jewish identity
Gideon Reuveni (University of Sussex, UK).
Bok Engelsk 2017 · Electronic books.
| Omfang | 1 online resource (xxi, 257 pages) : : digital, PDF file(s).
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| Utgave | 1st ed.
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| Opplysninger | Title from publisher's bibliographic system (viewed on 30 Aug 2017).. - Figures -- Preface -- Acknowledgements -- Part I - Narratives of Belonging: 1 - Producers, Consumers, Jews, and Antisemitism in German Historiography -- 2 - Ethnic Marketing and Consumer Ambivalence in Weimar Germany -- 3 - The Jewish Question and Changing Regimes of Consumption -- 4 - What Makes a Jew Happy? Longings, Belongings, and the Spirit of Modern Consumerism -- Part II - The Politics of Jewish Consumption: 5 - Emancipation through Consumption -- 6 - Boycott, Economic Rationality, and Jewish Consumers in Interwar Germany -- 7 - Advertising National Belonging -- 8 - The Consumption of Jewish Politics -- Part III - Homo Judaicus Consumens: 9 - The Cost of Being Jewish -- 10 - Place and Space of Jewish Consumption -- 11 - The World of Jewish Goods -- 12 - Spending Power and Its Discontents -- 13 - Beyond Consumerism: The Bridge, the Door, and the Cultural Economy Approach to Jewish History -- Index. - Antisemitic stereotypes of Jews as capitalists have hindered research into the economic dimension of the Jewish past. The figure of the Jew as trader and financier dominated the nineteenth and twentieth centuries. But the economy has been central to Jewish life and the Jewish image in the world; Jews not only made money but spent money. This book is the first to investigate the intersection between consumption, identity, and Jewish history in Europe. It aims to examine the role and place of consumption within Jewish society and the ways consumerism generated and reinforced Jewish notions of belonging from the end of the eighteenth century to the beginning of the new millennium. It shows how the advances of modernization and secularization in the modern period increased the importance of consumption in Jewish life, making it a significant factor in the process of redefining Jewish identity.
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| ISBN | 0-511-89489-9. - 1-108-50559-7. - 1-108-51304-2. - 1-108-51453-7. - 1-108-51602-5. - 1-108-52347-1
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