The power of cult branding : how 9 magnetic brands turned customers into loyal followers (and yours can, too!) /
Matthew W. Ragas, Bolivar J. Bueno.
Bok Engelsk 2002 · Electronic books
| Annen tittel | |
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| Utgitt | Roseville, Calif. : : Prima, , 2002.
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| Omfang | 1 online resource (xliv, 178 p. ) : map ;
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| Utgave | 1st ed.
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| Opplysninger | Bibliographic Level Mode of Issuance: Monograph. - "Written for advertisers, marketers, sales executives, and business owners who want to thrive in an increasingly competitive marketplace, The Power of Cult Branding is the ultimate guide to creating a loyal core of repeat customers and winning the positioning battle without blowing a fortune on advertising."--Jacket.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0-307-78152-6. - 1-299-12082-2
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