Ethical chic : the inside story of the companies we think we love /
Fran Hawthorne.
Bok Engelsk 2012 Fran. Hawthorne,· Electronic books
| Utgitt | Boston : : Beacon Press, , c2012.
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| Omfang | 1 online resource (xxvi, 181 p. )
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| Opplysninger | Bibliographic Level Mode of Issuance: Monograph. - The image -- Tom's of Maine : Woodstock toothpaste -- Timberland : how green is my leather -- Starbucks : coffee as a brand name -- Apple : the coolest of them all -- Trader Joe's : are we having fun yet? -- American Apparel : sex and the T-shirt -- The reality.. - Author Fran Hawthorne uses her business-investigative skills to analyze six favorites: Apple, Starbucks, Trader Joe's, American Apparel, Timberland, and Tom's of Maine. More than a how-to guide for daily dilemmas and ethical business practices, Ethical Chic is a blinders-off look at the mixed bag of values on sale at companies that project a seemingly progressive image.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 0-8070-0095-7
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