Marketing, Morality and the Natural Environment.
Andrew. Crane
Bok Engelsk 2001 · Electronic books.
| Omfang | 1 online resource (225 pages)
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| Utgave | 1st ed.
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| Opplysninger | Book Cover -- Title -- Copyright -- Contents.. - This volume provides a new look at marketing, and in particular the move to establish ostensibly 'green' marketing. Presenting evidence from extensive case studies, these concerns are addressed through an examination of managers' and employees' understanding of the green marketing activities and processes that take part in their organisations.. - Electronic reproduction. Ann Arbor, Michigan : ProQuest Ebook Central, 2021. Available via World Wide Web. Access may be limited to ProQuest Ebook Central affiliated libraries.
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 9780203187821
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| ISBN(galt) |
