Fashion promotion : building a brandthrough marketing and communication /
Gwyneth Moore.
Bok Engelsk 2021 · Electronic books.
| Omfang | 1 online resource (168 pages).
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| Utgave | Second edition.
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| Opplysninger | Includes index.. - 1. Industry and Context Globalization and Market Changes Digital Disruption Retail - Pureplay to Omnichannel Customer-Centric Communications -- 2. Marketing Understanding the Customer Brand Identity Omnichannel Marketing Data and Analytics -- 3. Media and PR Media Landscape Product Launches, Experiential and Fashion Shows Building Influencer Relations Creating Content for Multi-Channel Distribution -- 4. Creating the Vision Photography and Film Styling and Visual Merchandising Curation and Visual Platforms Illustration and Graphics -- 5. Fashion Future A Changing Industry Mobile Fashion VR/AR ? The New Fashion Experience The Future -- 6. Collaboration and Connection Working with Other Industries Peer Influence Sharing Economy.. - "A practical and beautifully illustrated introduction to how fashion brands are established and how they stay visible in a shifting consumer landscape. Fashion Promotion is an inspiring and practical guide to promoting a brand. It addresses the new ways in which brands engage with customers, through the latest digital channels as well as traditional methods. Topics covered include developing a brand from an original idea, the impact of blogging and street style sites, digital fashion, online and offline marketing techniques, creating the vision behind a brand, and public relations. From marketing, PR and collaboration to creating brand visuals, Fashion Promotion guides readers through the ways in which any brand - large or small - can embrace the opportunities brought about by developments in digital communication, in order to engage with consumers in new and exciting ways"--
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| Dewey | |
| ISBN | 1-350-09028-X. - 1-350-09029-8
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