Swipe, scan, shop : interactive visual merchandising /
Kate Schaefer.
Bok Engelsk 2021 · Electronic books.
| Omfang | 1 online resource (200 pages).
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| Utgave | First edition.
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| Opplysninger | 1. What is Visual Merchandising? -- Overview of VM -- What it includes -- Why it is used (Commerciality) -- How visual merchandising has progressed -- 2. The History and Evolution of Visual Merchandising -- History of visual merchandising -- Evolution of visual merchandising and display -- Incorporating digital technologies -- Successes and Challenges: Translating the "See Now, Buy Now" to the sales floor -- Company Spotlight: Sephora -- 3. Visual Merchandising and Omnichannel Retail -- Enhancing the online shopping experience -- Social Media and visual merchandising -- Using mobile devices (Introduce beacon technologies, interactive displays) -- Mass Customization -- Company Spotlight: Ted Baker and Google -- 4. Store Planning and Design -- What is store planning? -- Square Footage vs. Selling Space -- Materials -- Furniture -- Software programs/CAD programs -- Tradeshows (ie. GlobalShop) -- Company Spotlight: Visual Retailing (MockShop) or Retail Smart -- 5. Store Interiors -- Experiential retail -- Sensory merchandising -- Sustainability in visual merchandising -- Heat Mapping (Data Analytics) -- Dwell Time (Data Analytics) -- Company Spotlight: Amazon (AmazonGo) -- 6. Mannequins and Forms -- Communicating through mannequins and forms -- The future of mannequins and forms -- Company Spotlight: Iconome -- 7. Exterior and Window Displays -- Interactive Displays: Who, What, Why -- Infrared Sensors -- Facial Recognition -- Virtual Reality -- Augmented Reality -- Mobile Commerce -- Social Media/Mass Customization -- Conclusion -- What Might We Expect as the Future of VM?. - "A practical guide showing how retailers and brands work to inform, entice, and engage customers by incorporating new technologies throughout the shopping experience"--
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| Emner | |
| Sjanger | |
| Dewey | |
| ISBN | 1-350-09288-6. - 1-350-09289-4
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