Social media in sport marketing
Timothy Newman.[et al.].
Bok Engelsk 2017
| Omfang | 1 online resource (xiv, 202 pages)
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|---|---|
| Opplysninger | First published 2013 by Holcomb Hathaway, Publishers, Inc.. - ch. 1. Introduction to scoial media -- ch. 2. Introduction to principles of sport communication, marketing, and social media -- ch. 3. Social networks and real-time platforms -- ch. 4. Blogging -- ch. 5. Photos, video, and podcasting -- ch. 6. Search marketing -- ch. 7. Mobile marketing -- ch. 8. Email marketing -- ch. 9. Planning and measuring a successful social media program.
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| Emner | |
| Dewey | |
| ISBN | 1-315-21297-8. - 1-351-81720-5
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