Cultural studies of LEGO : more than just bricks
Rebecca C. Hains, Sharon R. Mazzarella, (eds.)
Bok Engelsk 2019 Cultural studies of LEGO
| Medvirkende | |
|---|---|
| Omfang | xix, 357 sider : illustrasjoner
|
| Opplysninger | "Let there be LEGO!" : an introduction to Cultural studies of LEGO / Sharon R. Mazzarella and Rebecca C. Hains -- Part I. LEGO as media text. In a "justice" league of their own : transmedia storytelling and paratextual reinvention in LEGO's DC super heroes / Lincoln Geraghty -- "Hey, kids. Who wants a shot from the merch gun?!" : LEGO Batman as a gateway commodity intertext / Matthew P. McAllister and Jared LaGroue -- Everything is awesome when you're part of a list : the flattening of distinction in post-ironic LEGO media / Ari Mattes -- Made up prophecies : metamodern play with religion, spirituality and monomyth in the LEGO universe / Sissel Undheim -- The accursed second part : small-scale discourses of gender and race in The LEGO movie 2 / Matthias Zick Varul Part II. Creativity in the LEGO universe. Master building and creative vision in The LEGO movie / Jonathan Rey Lee -- Toyetics and novelizations : bringing The LEGO movie to the page / Joyce Goggin -- LEGO porn : phallic pleasure and knowledge / Shannon Brownlee -- "It's all about the brick" : mobilizing adult fans of LEGO / Nancy A. Jennings -- Part III. The politics of representation in the LEGO franchise. "I just don't really, like, connect to it" : how girls negotiate LEGO's gender-marked toys / Rebecca C. Hains and Jennifer W. Shewmaker -- Mia had a little lamb : gender and species stereotypes in LEGO sets / Debra Merskin -- The man behind the mask : camp and queer masculinity in LEGO Batman / Kyra Hunting -- A license to diversify : media franchising and the transformation of the 'universal' LEGO minifigure / Derek Johnson. - This collection examines LEGO from an array of critical and cultural studies approaches, foregrounding the world-renowned brand's ideological power and influence. Given LEGO's status as the worlds largest toy manufacturer and a transnational multimedia conglomerate, Cultural Studies of Lego: More Than Just Bricks considers LEGO media's cultural messages; creativity with and within LEGO artifacts; and diversity within the franchise, including gender and race representation. The chapters in-depth analyses of topics including LEGO films, marketing tactics, play sets, novelizations, and fans offer compelling insights relevant to those interested in the LEGO brand and broader trends in the childrens popular culture market alike.
|
| Emner | LEGO Group : (NO-TrBIB)9043543
LEGO byggeklossar((NO-OsBA)1458335) LEGO byggeklosser((NO-OsBA)1458335) LEGO leketøy sosiale aspekter populærkultur kjønn massemedia globalisering kapitalisme |
| Dewey | |
| ISBN | 9783030326630
|
