Strategic marketing
David W. Cravens
Bok Engelsk 2000
| Utgitt | Boston : Irwin/McGraw-Hill , c2000
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|---|---|
| Omfang | XVI, 752 s. : ill.
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| Utgave | 6th ed.
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| Opplysninger | Includes bibliographical references and index.
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| Emner | Marketing - Decision making
Marketing - Management Marketing - Management Case studies markedsføring markedsføringsstrategi |
| ISBN | 0070275432
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