The Psychology of entertainment media : blurring the lines between entertainment and persuasion
edited by L.J. Shrum
Bok Engelsk 2004
| Annen tittel | |
|---|---|
| Utgitt | Mahwah, N.J. : Lawrence Erlbaum , 2004
|
| Omfang | XVI, 360 s.
|
| Emner | Advertising - Psychological aspects
Manipulative behavior Mass media - Psychological aspects Persuasion (Psychology) Vis mer... Subliminal advertising
massemedier reklame underholdning psykologi medier produktplassering overtalelse |
| ISBN | 0805846417
|
