Strategizing communication : theory and practice.
Ib T. Gulbrandsen
Bok Engelsk 2020
| Medvirkende | |
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| Utgitt | [Frederiksberg] : : Samfundslitteratur, , 2020.
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| Omfang | 420 s.
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| Utgave | 2. ed.
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| Opplysninger | 1. Strategizing communication – 2. Strategy as deliberate decision – 3. Strategic communication as plan – 4. Strategy as emergent action – 5. Strategic communication as process – 6. External AND internal – 7. Offline AND online – 8. Profitable AND ethical – 9. Social AND material – 10. Plan for process.. - Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success. Strategizing Communication offers a unique perspective on the theory and practice of strategic communication. The core argument lies in the title: strategizing - the process of acting and speaking strategically. In the process of strategizing, understanding and leveraging contextual factors such as competition, technological developments, current events as well as organizational culture, structure and practices will determine the organization’s communicative success. Now in its second edition, Strategizing Communication is written for students and practitioners interested in learning about and acquiring tools for dealing with the many and varied challenges, which organizations face when communicating in today’s hybrid media landscape. Thoroughly rewritten, the new edition includes updated cases and fresh empirical examples, considerations of current developments in areas like social corporate sustainability and crisis communication as well as detailed accounts of relevant theories of e.g. organizational culture and sociomateriality. The goal, however, remains the same: to enable readers to deal with the dynamics and contingencies of strategizing communication - to plan for process.
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| Emner | |
| Dewey | |
| ISBN | 9788759334775
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Strategizing communication : theory and practice
Ib T. Gulbrandsen
Ib Tunby Gulbrandsen, Sine N. Just
Bok · Engelsk · 2016
Ib T. Gulbrandsen
Ib Tunby Gulbrandsen, Sine N. Just
Bok · Engelsk · 2016
