The new business road test : what entrepreneurs and investors should do before launching a lean start-up /

John Mullins.
Bok · Engelsk · 2018 John W. Mullins

Omfang	xx, 337 sider : : illustrasjoner ;
Utgave	Fifth edition.
Opplysninger	My opportunity : why will or won't this work? -- Will the fish bite? -- Is this a good market? -- Is this a good industry? -- Competitive and economic sustainability : it takes two to tango -- What drives your entrepreneurial dream? -- Can you and your team execute? -- Your connections matter: which matter most? -- Putting the seven domains to work to develop your opportunity -- What to do before you launch your lean start-up -- How to learn what you donâ¿¿t know you don't know -- Who needs investors? -- Market analysis worksheet -- Industry analysis checklist -- Do-it-yourself marketing research for your new business road test -- Evidence-based forecasting -- Getting help with your road test.
Emner	Marketing research. New business enterprises - Planning.
Dewey	658.022
ISBN	9781292208398 (pbk.)
ISBN(galt)	9781292208404 (pdf). - 9781292208411 (epub)