Principles of service marketing and management

Christopher Lovelock, Lauren Wright
Bok · Engelsk · 1999 Christopher H. Lovelock

Utgitt	Upper Saddle River, N.J. : Prentice Hall , c1999
Omfang	XVII, 414 s. : ill.
Emner	Service industries - Management - United States Service industries - Marketing - United States tjenestemarkedsføring
ISBN	013676875X