Advertising and the mind of the consumer : what works, what doesn't, and why

Max Sutherland and Alice K. Sylvester
Bok · Engelsk · 2000

Utgitt	London : Kogan Page , 2000
Omfang	XV, 326 s. : ill.
Utgave	2nd ed.
Emner	Advertising - Psychological aspects Consumer behavior
ISBN	0749429771. - 9780749429775