Consumer behavior : buying, having, and being


Michael R. Solomon
Bok Engelsk 2007
Utgitt
Upper Saddle River, N.J. : Pearson Prentice Hall , c2007
Omfang
XVIII, 654 s. : ill.
Utgave
7th ed.
Emner
Consumer behavior
Consumer psychology
Forbrukeratferd
forbruk forbrukere adferd marked identitet selv subkulturer
ISBN
0132186942. - 9780132186940

Andre utgaver/formater
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