Designing quality survey questions
Sheila B. Robinson, Kimberly Firth Leonard.
Bok Engelsk 2019
| Medvirkende | |
|---|---|
| Omfang | XXIII, 229 sider
|
| Opplysninger | "Sheila B. Robinson and Kimberly Firth Leonard’s Designing Quality Survey Questions shows readers how to craft high quality, precisely-worded survey questions that will elicit rich, nuanced, and ultimately useful data to help answer their research or evaluation questions. The authors address challenges such as crafting demographic questions, designing questions that keep respondents engaged and avoid survey fatigue, web-based survey formats, culturally-responsive survey design, and factors that influence survey responses. Additionally, “Stories from the Field” features provide real world experiences from practitioners who share lessons learned about survey design, and end-of-chapter exercises and discussion questions allow readers to apply the information they’ve learned."--Publisher
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| Emner | Questionnaires - Methodology.
Social surveys - Methodology. spørreskjemaer surveys spørreundersøkelser samfunnsvitenskap metoder samfunnsvitenskapelige forskningsmetodermetoder |
| Dewey | |
| ISBN | 9781506330549
|
