Game changers : the evolution of advertising
ed. Peter Russell & Senta Slingerland ; French translation, Aurelie Daniel ; German translation, Jürgen Dubau
Bok Engelsk 2013
| Medvirkende | |
|---|---|
| Utgitt | Köln : Taschen , [2013]
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| Omfang | 311 s. : kol. ill.
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| Opplysninger | Inneholder: The creative revolution: good art. Good writing. Good business by Paula Green ; Words spread: advertising and the language of popular culture by Jeff Goodby ; The age of the image: from Warhol and Saatchi to the visual solution by David Bailey ; Grands Prix and Oscars: advertising goes to Hollywood by Sir John Hegarty ; Consolidation: global brands and the flat world by Lee Clow ; Hearts and minds: the selling of politics by Lord Bell ; Goodvertising: advertising's social conscience by David Droga ; Dot communications: the world goes online by Fernanda Romano ; The end of the beginning: traditional advertising in the digital age by Piyush Pandey ; From searching to sharing: social networks and social currency by Aaron Koblin & Valdean Klump ; From soaps to apps: content comes full circle by Brian Dilorenzo ; After advertising: connecting products to connected people by Bob Greenberg.. - A celebration of "the misfits, the rebels, the troublemakers, the round pegs in the square holes" who have never stopped redefining the business of creative communications, this book marks the 60th birthday of the Cannes Lions Festival of Creativity. From Volkswagen's "Think Small" to the "Nike Fuelband" to Levi's "Laundrette" and Burger King's "Subservient Chicken," this book looks at the history behind some 150 pieces of work to ask how and why those who "Just Do It" did it.
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| Emner | |
| Dewey | |
| ISBN | 9783836545242
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