Asian competitors : marketing for competitiveness in the age of digital consumers /
Hermawan Kartajaya, MarkPlus, Inc., Indonesia, Philip Kotler, Northwestern University, USA, Den Huan Hooi, Associate Professor, Nanyang Business School, Nanyang Technological University, Singapore.
Bok Engelsk 2019
| Omfang | xvi, 328 pages ;
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|---|---|
| Emner | |
| Dewey | |
| ISBN | 9789813275461. - 9789813275997
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