Alternate reality games : promotion and participatory culture /
Stephanie Janes.
Bok Engelsk 2019
Omfang | 1 online resource : : illustrations (black and white).
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Utgave | 1st
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Opplysninger | <P>List of Figures</P><P>Acknowledgements</P><P>Introduction</P><P>1. Promotional ARGs in Context</P><P>2. ARGs as Marketing</P><P>3. The Promise of Participation</P><P>4. Promotional ARGs and Digital Labour</P><P>5. Conclusion</P><P>Glossary</P><P>Index</P>
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