Consumer behaviour : a European perspective /
Michael R. Solomon, Soren Askegaard, Margaret K. Hogg, Gary J. Bomossy.
Bok Engelsk 2019
| Annen tittel | |
|---|---|
| Omfang | pages cm
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| Utgave | Seventh Edition.
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| Opplysninger | Revised edition of Consumer behaviour, [2016]. - Part A: consumers in the market-place -- Consumer behaviour and consumer society -- Shopping, buying and disposing -- Part B: how consumers see the world and themselves -- Perception and meaning -- The self -- Motivation, lifestyles and values -- Consumers as decision-makers -- Learning and memory -- Attitudes -- Decision-making -- European consumers and their social groups -- Groups and social media -- European families: types, structures, decision-making and age cohorts -- Income and social class -- Part E: culture and european consumers -- Culture and consumer behaviour -- Cultural change processes -- Glossary -- Indexes.
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| Emner | |
| Dewey | |
| ISBN | 9781292245423 (print)
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| ISBN(galt) | 9781292245430 (epub). - 9781292245461 (pdf)
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