The language of branding : theories, strategies and tactics /
Dawn Lerman, Robert J. Morais and David Luna.
Bok Engelsk 2018
| Omfang | x, 160 pages : : illustrations ;
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|---|---|
| Opplysninger | Acknowledgements -- Why brand language matters -- Brand language fundamentals -- The brand story -- The brand language brief -- The language of brand names -- The language of advertising claims -- The language of packaging -- The language of online and offline customer-brand interactions -- Brand language and brand management -- Glossary -- Index.
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| Emner | |
| Dewey | |
| ISBN | 9780415806749 (pbk. : alk. paper). - 9780415899994 (hardback : alk. paper)
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| ISBN(galt) | 9780203139691 (ebook)
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